1 — Post on Instagram for 25% off your next order.

To get 25% off your next order: Make a post on Instagram recommending the product, tagging @empiricalwater and using the hashtag #empiricalwater.

2 — Profiles: GLACIAL, SPRING, AQUIFER

The original empirical water is now known as the GLACIAL profile, as an homage to its source of inspiration: low TDS, naturally occurring glacial water. GLACIAL is a high clarity water, and an easy pick for versatility. TDS: 70 mg/L.

A new profile joins the lineup, called SPRING: inspired by spring water. This profile is heavy on texture and aftertaste, with a clear emphasis on lingering richness. TDS: 157 mg/L.

And of course, AQUIFER. This profile currently exists only as a concept, and will likely fall into the 300-500 TDS range as a heavily scale-forming water. Expect unique qualities found in no other brew water.

3 — New photography

A preview: